The Marketing and Interactive Ecxellence Awards' or short, MIXX Awards, reward the best interactive campaigns in Europe. All cases that have won a similar award in their country are allowed to participate, it's therefore the ultimate chance to measure your case(s) with the best ones in Europe.
MIXX Awards Europe is an initiative of IAB Europe, they exist to promote the growth of Europe's interactive advertising markets through events, partnerships and communications activity, to protect the interests of the industry through an active programme of public affairs and to prove the value of the market through research and education.. The MIXX Awards mainly and solely goal is to celebrate and recognize the excellence in creative and effective digital and interactive campaigns from all over Europe.
Are we nominated?
You will find this out at the awards ceremony, together with more than 500 international marketeers on Wednesday evening June 30th during the European Interact Congress in Barcelona. Register for Interact (30th & 31st June) & MIXX Awards (June 30th).
www.interactcongress.eu
Brand Awareness and Positioning
Any campaign with the primary objective of driving awareness of a brand or brand attributes.
Direct Response
Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials.
Lead Generation
Any campaign with the primary objective of generating prospective customers by gathering information from prospects or current customers in order to qualify and score the opportunity for future follow up.
Best Brand/Product Launch
Any campaign with the primary objective of introducing a new brand, product or service into the marketplace. Line extensions are not considered as a 'new product'.
Experimental and Innovative campaign
Campaign featuring unconventional, new or groundbreaking techniques to market a service or product.
Cross-Media Integration
Any predominately digital campaign driving an exceptional user experience through superior integration of on and offline media.
Mobile Platform
or App
Any piece of mobile media, including, but not limited to, branded apps, in-app advertising, mobile display, SMS and mobile streaming video advertising.
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GE / Brand Awareness and Positioning
Pritt Paper Gang for Pritt
Every kid knows Pritt. So does every grown-up. Only teenagers are indifferent to the brand – because they are indifferent to crafting. That's about to change. In order to get teenagers excited about the Pritt Stick, crafting has to make a comeback. In fact, it's already happening – which is why we are using it as a starting point for an image campaign that will present Pritt in a whole new light.
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SP / Direct Response
The first you- tubevideo... for ING Direct
The campaign consists mainly in a video. Just for paying 1,20€ the upcoming story can come true. To see the video, just send a sms of solidarity (the full amount is for UNICEF). As soon as you send it, you receive a code to be entered in the youtube video and you can see it! We never say what happens in the video, people only know this is a gesture of solidarity and the story is a result of a donation.
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BE / Lead Generation
Yunomi for Unilever
Unilever wanted to get in close contact with women, an important target group of the Unilever brands. This relationship building aims to get to be where the consumer is and start the dialogue. It also allows cost-savings by creating their own media and better focused marketing by targeted data management techinques. The answer: an interactive multi-brand relationship platform.
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NL / Best Brand/Product Launch
The Secret Annex Online for the Anne Frank House
Anne Frank's wartime diary written in hiding in Nazi occupied Amsterdam is one of the world's best read books. The hiding place, now the Anne Frank House museum, has reached its full capacity with one million visitors annually.
The Secret Annex Online enables visitors from all over the world, including many who will never visit the museum, a unique way of discovering Anne Frank's story.
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SP / Experimental and Innovative Campaign
Peseta for Peseta
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UK / Cross Media Integration
Who killed Deon?
for the Metropolitan PoliceThe Metropolitan police are using a law called Joint Enterprise to tackle the problem of gang violence in London. Joint Enterprise means if you're involved in a fatal attack you don't have to wield the weapon to be guilty of murder. Teenagers need to know about this law because one seemingly small action can have the severest consequences.
Join
Find out together with 500 international marketeers in Barcelona who wins a prestigious MIXX Award. The MIXX Awards ceremony is held during the European Interact Congress that kicks off on Wednesday 30th May.
When
How
In order to participate at the MIXX Awards ceremony, you need to register for the Interact Congress site www.interactcongress.eu
